You meet the nicest people on a Honda. It was one of the most famous ad campaigns of the 20th Century, and established a way forward for a motorcycle company that wasn’t Harley-Davidson– and didn’t want to be, either. It focused on the Honda Cub and SuperCub, and was one of the reasons that bike became the best-selling vehicle of all time. And now, as a motorcycle industry that spent the last twenty years building itself around bad reality TV and fake biker gangs flounders, Honda is hoping to bring back some of its old time magic.

Meet the 2020 Honda SuperCub.

Part of the new miniMOTO Honda collection that includes the popular Grom and unspeakably awesome 2020 Monkey, the Honda Super Cub has the same accessible, step-through style as the classic Cub, with fresh modern details like keyless start, digital instruments, and LED lighting.

Take a look at the pictures of the bike, above, then let us know what you think of Honda’s chances at recapturing some of its old marketing magic in the comments section at the bottom of the page. I’ve also included this classic Honda ad, below, to help set the mood. Enjoy!

Source | Images: Honda.