Honda is a leader in both automotive and motorcycle technology. We know that, already– what’s less well-known is Honda’s strength in the ATV segment. Some of that is due to Honda’s focus on the utility side of the ATV and side-by-side market, but they’re hoping to change that utilitarian image. To that end, Honda have introduced this: the Honda Rugged Open Air Vehicle.

Blending the size and power of the Honda Ridgeline with the styling and off-road capability of the Honda Pioneer 1000 side-by-side, the Rugged Open Air Vehicle was built to show the world that Honda knows what it takes to have fun in the dirt.

I think they make a pretty convincing argument, but that’s just me. What do you guys think of Honda’s latest sandbox toy? Does it go too far? Does it go too far enough? Check out the official press release, below, then let us know what you think in the comments section at the bottom of the page.


Honda Rugged Open Air Vehicle Concept Debuts at 2018 SEMA Show

Rugged Open Air Vehicle Concept Merges Light-truck and Side-by-side Vehicles into Ultimate Open-air Off-road Honda

Headlining a star-studded lineup of vehicles, the Honda Rugged Open Air Vehicle concept took its bow today in the glittering environs of Las Vegas at the 2018 SEMA show. Combining elements of two production Honda vehicles from different genres, the Rugged Open Air Vehicle concept is based on Honda’s Ridgeline pickup and its Pioneer 1000 side-by-side to create the ultimate open-air off-road Honda adventure vehicle.

Designed and developed by Honda R&D Americas, the Rugged Open Air Vehicle concept is a physical thought exercise of what the ultimate off-road Honda four-wheeled vehicle could look like. The vehicle combines the utility of the Honda Ridgeline pickup with the off-road ruggedness and extreme styling of the Honda Pioneer 1000 side-by-side. While the Rugged Open Air Vehicle is a concept, it nonetheless uses existing Honda components, such as modified Ridgeline body and suspension, along with production Pioneer doors and custom designed bed and tailgate panels modeled after the Pioneer. The Ridgeline-based interior has been modified for a life exposed to the outdoors and features a Pioneer 1000 steering wheel adapted to the Ridgeline steering column, along with Civic Type R seats reskinned in waterproof Pioneer 1000 material, smartphone holders from RAM Mounts, and durable paint-on surfaces to protect the exposed instrument panel from the elements.



Source | Images: Honda.