The embattled Harley-Davidson motorcycle company has been pushing hard to reinvent itself in recent years, with sporty new products and new marketing campaigns that target a younger, more more modern, more genteel demographic. Its most publicized and expensive attempt to get people to think of Harley as a modern company, though, is undoubtedly the LiveWire electric motorcycle. It is massively important, and its success represents nothing less than the survival of an independent HD– which begs the important question: how does the LiveWire sound?

Yes, I know it’s silly to talk about how important an electric motorcycle’s sound is. Still, this is Harley-Davidson we’re talking about. Remember that, “for decades, the sound of a Harley-Davidson was at least as important as the looks of the machine,” according to RideApart writer, Kate Murphy. “Heck, (Harley) even applied for federal trademark protection– a literal ‘sound patent’– on the noise their v-twin engines make.”

It’s a big deal is what I’m saying. So, when video emerged the other day of a new, hotly anticipated electric Harley being put through its paces on a chassis dyno, people were bound to take notice … and bound to pass judgement, too! My favorite comment, so far? “So the new Harley sounds like a crappy country song?”

Great stuff! Take a look and a listen at the video, below, then let us know what you think of this futuristic motorcycle sound in the comments section at the bottom of the page. Spoiler: it absolutely, 100% does not sound like it’s saying, “Sweet Potato, Sweet Potato.” Enjoy!


Harley-Davidson LiveWire Electric Motorcycle on Dyno

Source | Images: W2K, via RideApart.