There’s really no way to put a positive spin on the fact that sales of the Tesla Model S and Model X– the brand’s most profitable products– are down double-digit percentages this year. Maybe the long-term demand isn’t there or the Model 3 is scavenging sales– or maybe the people who bought the pricey Tesla models are waiting to see the new Porsche Taycan and Audi e-tron electrics before pulling the trigger on a new one. It’s tough to say what’s driving the downturn, but it’s easy to see that Tesla, itself, is taking things seriously. Seriously enough, even, to reinstate free, unlimited Supercharger access to anyone who buys a new Model S or Model X!

Sure, Tesla offered free Supercharger access to buyers before, but it’s a bit different this time. “What makes this time different is that the company isn’t just offering the incentive on a few cars or in a limited amount,” write Green Car Reports’ Eric Evarts. “Instead, the company will offer free lifetime Supercharging to all buyers who purchase a Model S or Model X. It doesn’t have to be a car in inventory, and no referral fee is needed. The only catch is that it only applies to the original owner of the car and isn’t transferable when owners sell the car.”

When the program was first discontinued, Musk reportedly claimed that free Supercharging was “not sustainable”. It was still brought back, here and there, as a promotion, but never on this scale. What do you guys think– is free, unlimited Supercharger access something that might goose big Tesla sales, or is it too little, too late? Let us know what you think in the comments section at the bottom of the page.


Source | Images: Tesla, via Green Car Reports.