Harley-Davidson is betting big on a future beyond the Baby Boomers, and its new LiveWire electric motorcycle is leading the charge (see what I did there?). Whether or not the bike will be a commercial success is something that remains to be seen, of course-- but it just got a big boost in the form of a partnership with Electrify America that will give electric Harley buyers … [Read more...] about Harley-Davidson LiveWire Buyers to Get Free Charging
Harley Davidson
Video: Harley LiveWire and the Sound of Silence
The embattled Harley-Davidson motorcycle company has been pushing hard to reinvent itself in recent years, with sporty new products and new marketing campaigns that target a younger, more more modern, more genteel demographic. Its most publicized and expensive attempt to get people to think of Harley as a modern company, though, is undoubtedly the LiveWire electric motorcycle. … [Read more...] about Video: Harley LiveWire and the Sound of Silence
Report: Record Number of Households Own a Motorcycle
A new report from the Motorcycle Industry Council found that 8% of US households had a motorcycle in 2018, according to their polling data. That's big news for motorcyclists, because it's the highest percentage ever recorded by the MIC. The household penetration numbers have always been among the most important figures to us,” said MIC President and CEO Tim Buche. “We’re cer … [Read more...] about Report: Record Number of Households Own a Motorcycle
Harley is in Trouble — Buyers are Getting Too Old to Ride
Harley-Davidson is in trouble. If you don't understand how much trouble it's in, consider that the company just launched-- to much fanfare!-- an all-electric motorcycle that offers less power and half the range of its nearest competitor, yet is priced 300% higher. Next, realize that that is Harley's best hope for the future. What happened? Well, we could talk about Harley's … [Read more...] about Harley is in Trouble — Buyers are Getting Too Old to Ride
5 New VEHICLES We’re Looking Forward to in 2019
2018 has brought us a ton of great green car action, from a wild Formula 1 season that saw Ferrari-- finally!-- put up a legitimate challenge to Lewis Hamilton and Mercedes to the CEO of a multi-billion dollar EV company calling a British rescue diver a pedophile on a public forum. It's been an awesome year, and the green car revolution keeps soldiering on, but some aspects of … [Read more...] about 5 New VEHICLES We’re Looking Forward to in 2019
Royal Enfield 650 Twins Force Harley to Drop Prices by 30%
The new Royal Enfield 650 Twin is a beautiful thing. Sure, the air-cooled parallel-twin engined bikes aren't exactly high-tech. Then again, neither is Harley-Davidson, Enfield's main competitor in Indian and Southeast Asia-- and demand for the new Royal Enfield is strong enough that it's driven Harley's price down. Down by nearly 30%!! In India-- arguably Harley's home … [Read more...] about Royal Enfield 650 Twins Force Harley to Drop Prices by 30%
Alta Motorcycles has Shut Down Operations
Despite having signed on more than 40 dealerships and pulled off a national level race win, Alta Motors shut down its business operations earlier this week. The shuttering of the company means the company's staff is looking for work as the electric motorcycle manufacturer looks for future funding. This isn't how it was supposed to go for Alta. The bikes were fast, seemed … [Read more...] about Alta Motorcycles has Shut Down Operations
Trump Trade War Hits Harley Davidson, Wisconsin
This week marks the first in which American motorcycle icon Harley-Davidson has to face stiff trade tariffs in EU markets. It's a move that's being called a retaliation to Trump administration tariffs on European aluminum and steel that sees a 25% import tariff on large motorcycles coming from the US. "Large", in this case, references motorcycles whose engines displace 500cc … [Read more...] about Trump Trade War Hits Harley Davidson, Wisconsin
State of the Industry 2018: Electric Motorcycles
While many electric motorcycles have come and gone, and some resort to obscene lawsuits to keep their company alive, some elmoto manufacturers have remained in business and even grown. We’ll look at the state of two-wheeled electrification, big and small, slow and fast in 2018. … [Read more...] about State of the Industry 2018: Electric Motorcycles
EPA Rolls Back Harley Davidson Emissions Cheating Fines
We first wrote about the Trump Administration's multi-million dollar gift to Harley Davidson back in August, but the issue is back in the news again as 10 states have now officially objected to the penalty reduction against Harley. It seems like our own Steve Hanley also has a problem with Trump's plan to take it easy on the aging baby boomers behind the Milwaukee motorcycle … [Read more...] about EPA Rolls Back Harley Davidson Emissions Cheating Fines