Volkswagen executives have been trying to sell off their captive motorcycle brand, Ducati, since the fallout from their diesel emissions scandal started to come down. Thus far, VW’s board of directors– which includes the German company’s labor unions, who account for nearly half the board seats– has been “unenthusiastic” about selling Ducati. With KTM now showing interest, however, that may change.
KTM CEO Stefan Pierer expressed interest in owning the Italian motorcycle company to German-language magazine, Speedweek. He even went as far as floating some of his ideas on how Ducati could fit into KTM’s overall vehicle strategy. Unlike some CEOs, that’s not the kind of talk Pierer would enter into lightly– and it sound, to some people, like Pierer is making his case for stewardship of the storied Italian nameplate.
What do you guys think? Should Volkswagen sell off Ducati and focus on what it does best, or is holding on to Ducati– definitely a prestige brand– a net positive for VW’s self-image, regardless of how much (or how little) money they make with it? Let us know in the comments section at the bottom of the page.