The I-Pace from British automotive company Jaguar Land Rover is the first electric offering from the company and the first all-electric luxury SUV to hit the market. The I-Pace can be categorized as a crossover model and features five doors and all-wheel drive. The I-Pace was originally envisioned as a five-seater sports sedan, but the company eventually decided on a mid-sized SUV as the appropriate platform to roll out its first all-electric vehicle. The car is able to go from zero to 60 mph in 4.8 seconds and has an electronically limited top speed of 120 mph.
The Jaguar I-Pace has an estimated range of 292 miles on a single charge. The car’s battery can go from completely depleted to roughly 80% fully charged in around 85 minutes using a 50 kW charger, or in about 45 minutes using a 100 kW charger. The I-Pace also allows the owner to download a smartphone app which can provide a report on charging status, locate the car’s physical location, and even start the car remotely.
The European New Car Assessment Programme (NCAP) has awarded the I-Pace a perfect 5-star safety rating, stating that the car is among the safest crossover SUVs on the market today. Quite possibly one of the most highly decorated cars of all time, the I-Pace has won over 60 international awards from various automobile industry groups and media organizations. U.S. News & World Report gave the I-Pace an impressive 9.1 out of 10 overall rating in 2019 and named it the number one car in the hybrid and electric SUV category.
While the I-Pace may have impressed the critics, its sticker price makes it all but inaccessible to most Americans. Starting at around $70,000 for the base model, added features can easily send the price of this luxury SUV north of six figures. Jaguar is hoping to compete directly with Tesla’s Model X, a highly popular all-electric crossover SUV with a similar price tag. While the I-Pace is smaller than the Model X and does not feature a third row of seats, Jaguar is betting on their offering’s superior acceleration and overall higher level of quality to lure in potential customers.
Despite winning the World Car of the Year Award at the New York International Auto Show, the Jaguar I-Pace has not been selling particularly well in the United States. In the first quarter of 2019, Jaguar sold only 608 units compared to 3850 Tesla Model X SUVs sold during that same time period. Sluggish sales aside, Jaguar is still very optimistic about the potential of its first electric vehicle. According to Dave Larsen, Jaguar’s Director of Product and Launch Planning for North America, the company intends to allocate the cars to markets that offer the highest profitability. In the case of the I-Pace, this has been Norway and the other Scandinavian countries. Larsen also said that slow sales may be due to lack of awareness, noting that Jaguar soon plans to kick off a major marketing campaign to promote the I-Pace in several U.S. markets.
What do our readers think about the I-Pace? Can it compete with Tesla’s Model X? Is it overpriced or will consumers be willing to spend $70,000 or more on a small luxury SUV? Please let us know what you think in the comments section below.
Source | Images: media.Jaguar.com