Harley-Davidson is betting big on a future beyond the Baby Boomers, and its new LiveWire electric motorcycle is leading the charge (see what I did there?). Whether or not the bike will be a commercial success is something that remains to be seen, of course– but it just got a big boost in the form of a partnership with Electrify America that will give electric Harley buyers something pretty cool: free charging.
“At Harley-Davidson, we are taking significant steps to lead in the electrification of motorcycling, including supporting the development of global charging infrastructure … including having access to complimentary charging on Electrify America’s growing network.” says Luke Mansfield, vice president and chief strategy officer for Harley-Davidson. That “growing network” is no joke, either– Electrify America has plans to have approximately 800 total charging station sites with 3,500 chargers online by December 2021.
More importantly, they have the money in place to make that happen, as well!
Electrify America is a wholly-owned subsidiary of another company with deep pockets and a strong desire to shed a politically troublesome past as it heads into the future. That company is Volkswagen, and the charging network is something the company is going to have to have in place if it’s serious about competing with Tesla. Speaking of which, it occurs to me that VW owns Audi and Porsche, too. As such, it seems reasonable to expect similar free charging deals coming for the upcoming Porsche Taycan and Audi ETron EVs sooner rather than later.
What do you guys think? Will two years of free charging on an emerging network be enough to lure affluent millenials to Harley showrooms for a nearly thirty thousand dollar motorcycle? Is any price going to be attractive enough to get a new generation of motorcycle buyers to look past Harley’s conservative, “rebel” image? Read the official press release, below, then let us know what you think in the comments section at the bottom of the page.
Electrify America Announces Agreement with Harley-Davidson to Provide LiveWire Owners with Nationwide Charging Plan
Reston, VA — Electrify America today announced an agreement with Harley-Davidson to provide owners of its first all-electric motorcycle, The Harley-Davidson® LiveWire™ with the per minute equivalent of 500 kilowatt-hours of complimentary charging over two years at Electrify America stations nationwide.
LiveWire motorcycle customers who purchase models manufactured between August 2019 and July 2021 can enroll and manage their charging plan through the newly launched Electrify America mobile app, available for both Android and iPhone. Harley-Davidson customers will be able to take advantage of Electrify America’s network of ultra-fast electric vehicle (EV) chargers across highway and metro charging stations planned in 42 states and the District of Columbia.
To highlight the convenience of charging on the network to new LiveWire motorcycle owners, Electrify America charging locations will be integrated with the latest version of the Harley-Davidson™ App.
“With an average of 70 miles between each of our charging stations, we are creating a network that is premium, ubiquitous and powerful, so it makes sense that we would expand that offering to electric motorcycle owners,” said Giovanni Palazzo, president and CEO of Electrify America. “We are excited to work with an iconic brand like Harley-Davidson, as part of a shared commitment to advancing the electric transportation industry.”
“At Harley-Davidson, we are taking significant steps to lead in the electrification of motorcycling, including supporting the development of global charging infrastructure,” said Luke Mansfield, vice president and chief strategy officer for Harley-Davidson Motor Company. “We look forward to providing our customers with ample opportunities to charge their Livewire motorcycles, including having access to complimentary charging on Electrify America’s growing network.”
As of July 1, 2019, Electrify America has begun implementing the Cycle 2 National ZEV Investment Plan and Cycle 2 California ZEV Investment Plan and expects to install or have under development approximately 800 total charging station sites with 3,500 chargers by December 2021. Over this 30-month investment cycle, Electrify America will expand to 29 metros and 45 states, including two cross-country routes, delivering on its commitment to support increased ZEV adoption with a network that is comprehensive, technologically advanced and customer-friendly.