Earlier today, Ford announced plans to bring four new SUV nameplates to the US over the next four years. More specifically, the company plans to offer new SUVs “in segments in which company does not currently compete” (their words). While details on which SUVs, specifically Ford is talking about remain a mystery, there are good reasons to believe we’ve already seen the bones of Ford’s new SUV plans. Now, we just need to “flesh them out.”
The first two guesses are easy, since we already know that Ford is bringing a new Ranger to market soon. The most likely scenario has Ford bringing the same Ranger it already sells in Europe and Australia back home, along with the Ford Everest SUV that shares a lot of components with it.
Ford Everest Truck-based SUV
The Everest may come to the US wearing a Bronco badge – another already-confirmed nameplate. Assuming it follows Ford’s established naming tradition, the Everest may end up being called the Bronco II, leaving room for an all-new, aluminum-bodied, F-150 based Ford Bronco.
Ford F-150 Bronco Full-size SUV
The next guess is also a no-brainer. Subcompact SUVs like the Chevy Trax, Honda HR-V, Jeep Renegade, and Fiat 500x are one of the hottest segments in the market in these days, and Ford’s own Escape is just a little bit big to play in that field. Ford does have a product in its global portfolio that fits that bill, however – the Fiesta-based Ford Ecosport shown below.
Ford Ecosport Compact SUV
So, those three are easy guesses. No points awarded to anyone for already knowing these were coming n- especially in light of lower fuel costs and increased emphasis on trucks and SUVs from Dodge and Honda. The last one, though? That one is a bit of a reach, but I’ll make a bold prediction and eat crow later if I’m wrong: Ford is bringing the Troller to the US.
Ford Troller SUV Will Compete With Jeep Wrangler
The key to this guess comes in Ford’s own language, when it says it wants to compete “in segments in which company does not currently compete,” and there is no segment quite like the Jeep Wrangler segment.
Sure, the Land Rover Defender and Mercedes-Benz G-Wagen occupy a weirdly similar niche, but they’ve grown far too expensive to attract serious Jeep guys – and besides, the Jeep brand carries just as much equity as LR and MB these days. Maybe more in fact, when talking about SUVs specifically. Jeep Wranglers have a fanatical and evangelical following – exactly the type of following Ford wants and needs if it’s going to win over the millennial dollars it so desperately craves…
And the Troller? The Brazilian market, Ford-built SUV is rugged, cute, cheap, and ready to launch its own devoted car cult.
You heard it here, first.
So, those are my predictions – what are yours? Check out Ford’s official SUV launch announcement from the Chicago Auto Show floor below, then let us know what you think is coming from the blue oval boys in the comments section at the bottom of the page.
Source | Images: Ford.