2006’s Idiocracy is one of my favorite comedies of all time. In the movie, Luke Wilson plays Joe, the most average person in the world. I can sympathize with Joe. I’m pretty average myself. I live in a nice leafy suburb of Washington D.C. I have a wife and 2.5 kids that I adore and as our readers know, I am the proud owner of a Nissan Leaf. This got me thinking: are all electric-vehicle (EV) drivers like me? Is there an “average” EV owner? In the quest for answers to these questions, it turns out that I am the quintessential “Joe” of the EV world.
One of the most extensive dives in to EV demographics I found was conducted by CleanTechnica. Their method was to combine four separate surveys (one for current EV owners, one for potential buyers, and two for both current and potential buyers), into one comprehensive study. One thing was clear across the board of all four surveys: most EV owners and potential owners are male and well-off.
CleanTechnica found that over 93% of current EV drivers were men, as were over 90% of potential buyers. 58% of current EV drivers answered that their annual household income was north of $100,000, as did 38% of potential owners. Roughly 88% of current EV drivers claimed that their annual household income was more than $50,000, and 75% of potential owners said the same. This is noteworthy because the average annual U.S. household income is around $59,000 per year.
As far as location goes, the majority of respondents to the survey were from the U.S. (75% for current owners and 62% for potential owners). The rest were from Canada, the U.K. and Australia, (this should not come as a surprise as CleanTechnica’s website is published in English). Interestingly enough, the survey also discovered that EV owners and potential owners overwhelmingly live in either large cities or small towns as opposed to medium sized cities. Among current owners, 27% live in cities with over 1 million people and 29% live in towns with under 50,000, (my quiet little town has about 22,000 inhabitants). Those figures drop slightly for potential owners to 24% living in large cities and 27% living in small towns respectively.
Okay…maybe this is just an American phenomenon. Maybe EV drivers in other parts of the world are nothing like me and this is a fluke because the only people who would even bother to respond to a survey like this are English-speaking nerds who read websites like CleanTechnica. WRONG! A recent survey of over 5000 people conducted in the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden found that their EV drivers also resemble yours truly. The study found that the vast majority of EV drivers in those countries have a bachelor’s degree or higher, and were in the 25 to 45 age range, (I’ll admit I’m on the higher end of that spectrum but in it nonetheless). EV drivers seem to have eerie similarities to me, no matter where they are in the world! I guess that means I’m in good company.
So dear readers, I ask you: are you like me? What country are you from? What size town do you live in? We would love to hear about your story in the comments section below.
Source | Image: Wikimedia Commons