The upcoming, 100% electric Mercedes SUV is set to be revealed early next year. Mercedes-Benz doesn’t want Tesla and Porsche to get all that sweet, electric PR, though. As such, they’re giving everyone a sneak peek at the new EV in these photos from a hot weather testing session in Almeria, Spain.

Here’s what we know so far: the new Mercedes-Benz EQC sub-brand of electric vehicles will be built in France, with an eye towards the European market. That’s a market, you’ll recall, that’s home to a number of heavily populated, wealthy cities with plans to ban internal combustion cars sooner rather than later. If Mercedes plans for its cars to still be seen and admired there, in other words, it needs to give its city-dwelling customers something to buy.

Beyond that, erm– it looks like the new EQC will have a super big sunroof and huge rims. Understandable, I think, since Mercedes’ customer base seems to have swung away from people who appreciate solid engineering and more towards people who appreciate giant, light-up grille emblems.


Light-up Benz Logos are a Thing

That’s all for me, then. What about you guys? Do you think this is Mercedes’ foot in the door of an all-electric future? Is this a direct result of Tesla disrupting the market? Is this a PR grab to shift attention away from the fact that Mercedes is doubling down on V8 SUVs? Let us know what you think in the comments section at the bottom of the page.


Source | Images: Mercedes-Benz, via Motorpasión.