2015-f150-1The 2015 Ford F-150 has been revealed, and it is arguably the biggest reveal of the year. Utilizing lots of aluminum to shed about 700 pounds of weight and employing all sorts of new technologies, like active grille shutters and a new, smaller EcoBoost V6, the 2015 F-150 promises to remain Ford tough while delivering class-leading fuel economy…and then some.

Analysts had predicted Ford could lose as much as 600 pounds by going with an aluminum-intensive 2015 F-150, but Ford managed to drop a whopping 700 pounds off of the outgoing model, which even in its trimmest form (regular cab 2WD) still weighed about 4,700 pounds. This weight loss will have huge ramifications for fuel economy, as will a suite of fuel-saving technologies, starting with a new 2.7 liter “Nano” EcoBoost engine.

While Ford isn’t delivering power numbers, estimates put the Nano in the 300 horsepower and 350+ ft-lbs of torque range, slotting in nicely between the base 3.5 liter non-EcoBoost V6 (which replaces the 3.7 liter) and the 5.0 V8, which carries over with the 3.5 liter EcoBoost V6. The new 2015 F-150, despite getting bigger and gaining a bolder look that borrows heavily from the Ford Atlas Concept, and the new front end demands you pull over once this big truck takes over your rearview mirror. The squarer look is also more aerodynamic too, at least according to Ford engineers, further improving MPG gains.

As far as technologie goes, Ford knows parking a big truck can be a big pain, and added an optional 360-degree camera connected to an 8-inch LCD screen. LED lighting is used both front and back, and at highway speeds the active grille shutters close to improve fuel economy, though Ford has not mentioned any specific numbers thus far. If they can’t squeeze 30 MPG out of a 700-pound light F-150 though, they’re doing it wrong, although engineers were initially aiming for just a mild 3 MPG improvement.

If you ask me though, the 2015 F-150 does everything right, and will more likely than not continue Ford’s domination of the full-size pickup market.