Here is my first ride on the Brammo Empulse, last Saturday at Bartel’s. It may seem strange to sell electric motorcycles at a Harley dealership, but the Bartel family all showed a real interest in selling Brammos. However, their regular customers were not the least bit interested in these quiet, sporty bikes. Thus, this would seem to be a diversification strategy. At the end of the video I get in front of the camera to tell you my first impressions of the Empulse.

We don’t really need all that power, but this is America, and we’re nothing if not obsessed with power. James told me the most exciting ride of his life was following me through LA traffic on the Brammo Empulses we rode today. Today was just another day of freedom to me, only more free because I didn’t have to buy gas. To survive LA traffic, motorcyclists have to be fast and sure. “He who hesitates in war is lost.” are words to live by here. But how fast is fast enough? Would the street version of the bike that won the TTXGP World Championship be fast enough to survive LA traffic?